The best marketing is never just about selling a product or service, but about taking a stand—showing an audience why they should believe in what you’re marketing enough to want it at any cost, simply because they agree with what you’re doing.—Paul Jarvis, Company of One. Highlighted
Determining what is enough is different for everyone. Enough is the antithesis of growth. Enough is the true north of building a company of one, and the opposite of the current paradigm promoting entrepreneurship, growth-hacking, and a startup culture.—Paul Jarvis, Company of One. Highlighted
If you’re a company of one, your mind-set is to build your business around your life, not the other way around.—Paul Jarvis, Company of One. Highlighted